STORE INTELLIGENCE
Dwell Heatmaps
LIVE
SPATIAL INSIGHT

Dwell Heatmaps

Where people stop, not where they walk. Only tracks that slowed below walking pace are counted, so aisles stay cool and displays get credit for holding attention.

Auto scale normalises each window to itself, so a quiet Tuesday looks as hot as a busy Saturday. Pin the scale before comparing two days.

Engaged Dwell
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Stationary time accumulated in window
Engagement Rate
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0 of 0 tracks stopped
Hottest Cell
—
Busiest minute: 0s
Dead Floor
—
0 of 5184 cells touched

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0 one-minute buckets summed · 96×54 grid

LIVE · refreshes every 15s
LOW
1.0s / CELL
Hover the map to read a cell

Colour is log-scaled, so the difference between 1 and 10 seconds is as visible as the difference between 10 and 100. The lattice marks every 8th cell of the 96×54 grid the tracker accumulates into.

A hot cell is a decision point

People stop where something makes them stop. A bright patch in front of a display is engagement; a bright patch in an aisle is an obstruction.

Dead floor is rent you are not earning

100% of this camera's view saw nobody stop in the selected window. Sustained cold areas are the cheapest merchandising win available.

Compare like for like

Switch MEASURE to Employees to separate staff standing at a till from customers browsing. Everyone shows the raw floor load, staff included.